A New Dawn at African Sun

Where Every Guest “Feels Special”

Article: Rudo Nhamoinesu | Images: African Sun Limited

As dawn breaks over the African landscape, the sun’s golden rays promise a day filled with discovery and wonder. This captivating scene embodies the exciting transformation at African Sun Limited, a brand that has been an emblem of hospitality since its inception in 1968 as Zimbabwe Sun. Now, with a refreshed vision, African Sun invites travellers to experience their new mantra: “Feel Special.” For over five decades, African Sun Limited has been synonymous with warmth and hospitality. Evolving with the times, the brand now aims to create unforgettable memories for each guest, going beyond just a place of rest to crafting experiences that linger long after your journey ends. From bustling cityscapes to the serene beauty of the African bush, each location offers a unique blend of local culture and modern luxury.

A New Day

Embarking on this bold new chapter, African Sun Limited has revitalised its properties with thoughtful renovations and fresh designs, trickling down to their main logo and hotel’s logos that too have received a facelift.  The African Sun logo now features sleek fonts and vibrant orange rays, reflecting energy and positivity, while warm brown colours offer a comforting embrace. This new look is a promise to guests that their experience will be both, unique and special. The aesthetic changes are complemented by state-of-the-art facilities designed to cater to both leisure and business travellers, ensuring that every stay is as comfortable as it is memorable.

We are committed to service excellence, which we have now personalised. From bespoke welcome experiences to curated local adventures, every detail is designed with the guest in mind. Our staff has been trained as “Guest Ambassadors,” ensuring that every interaction is meaningful, going above and beyond to make each guest feel truly valued. Whether it’s arranging a private safari, organising a cultural tour, or simply offering a warm greeting upon arrival, African Sun Hotels strives to exceed expectations.

To further enhance the guest experience, African Sun Limited has introduced a range of upgraded amenities. Luxurious spa treatments, gourmet dining options featuring local and international cuisine, and modern fitness centres are just a few of the offerings designed to make guests feel pampered and rejuvenated. Each property is equipped with high-speed internet, catering to the needs of the modern traveller.

As we embark on this new era, we are dedicated to innovation and excellence. By actively seeking guest feedback, we continually refine our offerings, setting new standards in hospitality. The “Feel Special” ethos is more than a promise—it’s woven into the very fabric of the brand, inspiring both staff and guests to embrace the warmth of African hospitality. This commitment extends to sustainability initiatives, we are dedicated to preserving the natural beauty and cultural heritage of our property locations. Eco-friendly practices have been implemented, ensuring that guests can enjoy their stay while being mindful of their environmental impact. Our properties serve as a gateway to the country’s unique traditions and heritage. Guests are encouraged to explore local customs through interactive experiences such as traditional dance performances, art exhibitions, and culinary workshops. By fostering a deeper connection with the community, African Sun Limited offers travellers an authentic taste of Africa that goes beyond the typical tourist experience.

Communities are an essential part of our work and our commitment to them goes beyond the confines of our hotels. We strive to make a positive impact in the communities we serve, encouraging partnerships between African Sun Hotels and local artisans and businesses. Initiatives such as educational programmes and community outreach projects further demonstrate our commitment to social responsibility. By choosing African Sun Hotels, guests contribute to these efforts, becoming part of a larger story of hope and progress.

As we embrace this refreshed identity, our brand is committed to continuous innovation. By gathering guest feedback and refining offerings, we set new standards for modern hospitality. The “Feel Special” mantra is at the heart of our culture, inspiring both staff and guests to embrace the warmth of African hospitality. With a consolidated portfolio and a reputation for great experiences, African Sun stands ready to welcome travellers from around the world.

Whether it’s your first visit or a cherished return, African Sun ensures that every moment of your stay is extraordinary. Embrace the journey and discover the magic of feeling truly special. From the moment the sun rises until it sets, African Sun Hotels are with you every step of the way, creating memories that will last a lifetime. Welcome to a new era of travel, where every guest is cherished, every experience is unique, and every moment is special.

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